Brazilian Joia™ Strengthening + Smoothing Conditioner

A bond-repairing conditioner that smooths frizz, boosts shine, and adds weightless hydration. In the Cheirosa 62 fragrance.

This conditioner addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. 

A blend of hair-healthy Brazilian ingredients help add moisture without heaviness:
- SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use.   
- Brazil Nut Oil:  Rich in selenium to nourish, help protect and restore vital shine. 
- Buriti Fruit: Brimming with healthy fats to smooth cuticles to fight frizz and strengthen dry, brittle hair. 

Sulfate-free and color-safe.  

In Portuguese, Joia means, gem or jewel. Like jewelry, Brazilian women see their hair as the ultimate accessory that they use to let their personality shine through.

Damage doesn’t discriminate — fine to medium hair needs repair and weightless hydration. Clinically proven to reduce 58% of hair damage this repairing conditioner combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa 62 scent. 

Clinically proven after one use:

- 58% of damage repaired 
- 71% frizz reduction for 8 hours*
- Helps protect hair from future damage*
- 76% of split ends mended*

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.

Application (How To)

1. After cleansing (we recommend Brazilian Joia™ Shampoo for maximum damage repairing + hydrating benefits), evenly apply enough conditioner to coat hair from mid-length to ends.
   2. Avoid apply conditioner to the roots to prevent hair from being weighed down.
   3. Leave on for 2 to 3 minutes before rinsing thoroughly.
   4. Follow with Brazilian Joia™ Milky Leave-in Conditioner to detangle, fight frizz, hydrate, and add heat protection.
   

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free.

Key Ingredients: 
Brazil Nut, Coconut oil, Cupuaçu Butter, Buriti Fruit Oil.

Aqua (Water, Eau), Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Parfum (Fragrance), 
Ethylhexyl Olivate, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma 
Grandiflorum (Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Squalane, Butyrospermum Parkii 
(Shea) Butter, Euterpe Oleracea (Açaí) Fruit Oil, Glycerin, Cetrimonium Chloride, Chamomilla Recutita Flower 
Extract, Gardenia Jasminoides Fruit Extract, Isopropyl Alcohol, Polyquaternium-7, Polyquaternium-37, Algin, 
Chitosan, Xanthan Gum, Carrageenan, Caprylic/Capric Triglyceride, Coco-Glucoside, Sorbitan Oleate, 
Tetrasodium Glutamate Diacetate, Maltodextrin, Sodium Hydroxide, Sodium Glycolate, Sodium Formate, 
Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, 
Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, Linalool.
 Contains: Brazil Nut
*The list of ingredients is subject to change; please consult the packaging of the product purchased.