Brazilian Joia™ Strengthening + Smoothing Shampoo

A bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair in the Cheirosa 62 fragrance. Sulfate-free, color safe. 

This shampoo addresses the concerns for fine to medium hair: damage repair, dryness, frizz, split ends, and hair weighed down by heavy formulas. 

A blend of hair-healthy Brazilian ingredients helps cleanse hair without stripping moisture:
- SOL Seal Technology™: Keratin-like plant-based microcapsules repair damaged hair and help prevent future hair damage in one use.
- Brazil Nut Oil: Rich in selenium to nourish,help protect and restore vital shine.
- Buriti Fruit: Brimming with healthy fats to smooth cuticles to fight frizz and strengthen dry, brittle hair. 

Sulfate-free and color-safe.

In Portuguese, Joia means, gem or jewel. Like jewelry, Brazilian women see their hair as the ultimate accessory that they use to let their personality shine through.

Damage doesn’t discriminate — fine to medium hair needs repair and weightless hydration. Clinically proven to reduce 58% of hair damage this repairing shampoo combines patented SOL Seal Technology™ with nutrient-rich Brazilian ingredients. Wash away your worries with the iconic Cheirosa 62 scent. 

Clinically proven after one use:  

- 58% of damage repaired 
- 71% frizz reduction for 8 hours*  
- Helps protect hair from future damage*  
- 76% of split ends mended*   

*After Brazilian Joia™ Shampoo and Conditioner used together. In a clinical study when used as directed conducted by an independent 3rd party lab.      

Application (How To)

1. Wet hair thoroughly. Pour a quarter size amount of shampoo into the palms of your hands and rub together to create light lather.
2. Gently massage the product directly into your scalp for 1-2 minutes focusing on the roots.​
3. While shampooing, finger comb hair in a downwards direction to effectively clean and remove any styling products you’ve used 
4. Rinse out and apply conditioner as directed. (We recommend Brazilian Joia™ Conditioner for maximum damage repairing + hydrating benefits.) 

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free.

Key Ingredients: Brazil Nut, Coconut oil, Cupuaçu Butter, Buriti Fruit Oil.

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, 
Glycerin, Parfum (Fragrance), Glycol Distearate, Cocamide MIPA, Sodium Lauroyl Sarcosinate, Sodium 
Chloride, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Theobroma Grandiflorum 
(Cupuaçu) Seed Butter, Mauritia Flexuosa (Buriti) Fruit Oil, Euterpe Oleracea (Açaí) Fruit Oil, Chamomilla 
Recutita Flower Extract, Gardenia Jasminoides Fruit Extract, Caprylic/Capric Triglyceride, Coco-Glucoside, 
Coconut Acid, Isopropanolamine, Polyquaternium-7, Algin, Chitosan, Xanthan Gum, Carrageenan, Tetrasodium 
Glutamate Diacetate, Sodium Isethionate, Sodium Formate, Sodium Glycolate, Maltodextrin, Sodium 
Hydroxide, Sodium Benzoate, Sodium Sulfate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Oleate, Citric 
Acid, Ethylhexylglycerin, Phenoxyethanol, Benzyl Salicylate, Coumarin, Geraniol, Hydroxycitronellal, Limonene, 
Linalool. Contains: Brazil Nut
*The list of ingredients is subject to change; please consult the packaging of the product purchased.